Deep in the Heart of Lubbock

This ain’t just a car freshie—it’s a tribute to the Red Raider roots that run deep in West Texas. Handcrafted by Rockin’ Weight and inspired by the pride of Lubbock, this freshie brings the bold scent of home wherever the road takes you. Whether you're hauling to class, the arena, or the backroads, this one's for those who live and breathe scarlet and black.

Tech pride in every detail
Scents that hit like a West Texas breeze
Made with grit, built to last

Because some things just smell better deep in the heart of Lubbock.